DIRECTOR OF COMMUNICATIONS – CITYHEALTH
WHO WE ARE
DE BEAUMONT FOUNDATION
The de Beaumont Foundation is a private charitable foundation that advances policy, builds partnerships, and strengthens public health to create communities where people can achieve their best possible health. Our work centers around three main priority areas:
- • Policy: We advance policies that improve community health, so that current and future generations can benefit from changes enacted by today’s leaders.
- • Partnerships: We build partnerships, often among unlikely allies, so that leaders can make decisions that achieve their shared goal of creating healthier communities.
- • People: We create practical solutions that strengthen the public health system and workforce, so that professionals are equipped to make their communities healthier.
We strongly believe that the spirit in which we do our work is as important as the work itself. We pride ourselves on excellence, innovation, fostering collaboration between groups that might not otherwise interact, and a willingness to have fun with our work.
CityHealth is an initiative of the de Beaumont Foundation and Kaiser Permanente. Our mission is to advance a package of evidence-based policy solutions that will help millions of people live longer, better lives in vibrant, prosperous communities. CityHealth regularly evaluates cities on the number and strength of their policies. We work in the nation’s 40 largest cities, on specific policy issues, and believe strongly in building partnerships with city leaders, stakeholders, and advocacy organizations to help advance common goals. The work is aspirational and rigorous, given the breadth of issues and areas we work on, and combines government relations, technical assistance, and advocacy to drive policy change across the country. We are a small, highly driven team, who value excellence, pushing boundaries, balance, strong communication, and a sense of humor. We are deeply committed to equity, and believe strongly that local policy solutions have the potential to improve the lives of millions of Americans.
CityHealth is housed within the de Beaumont Foundation. The CityHealth co-Executive Directors have primary oversight of the project’s activities. The Director of Communications will be an employee of the de Beaumont Foundation, will report to the Vice President of Communications, and will be directed by the co-Executive Directors of CityHealth to meet day-to-day communications needs.
POSITION OVERVIEW – WHAT YOU’LL DO
Your job will be to develop and execute a strategic communications plan to extend the reach, influence, and impact of CityHealth. You will work with CityHealth’s co-Executive Directors and the de Beaumont Foundation’s Vice President of Communications to collaboratively create and implement an impactful communications plan. The Director of Communications will have oversight over all CityHealth communications, including, but not limited to, earned, digital, and social media; website content and management; writing and editing of issue papers, reports, blog posts, op-eds, press statements, and other materials; and more. You will be expected to remain current on evolving policies and practices in municipal government and public health to use this knowledge to recommend strategies and develop content that advances CityHealth’s goals and mission.
Your day-to-day work will include activities like:
- • Strategic Communications: Develop and lead the implementation of the strategic communications plan with audiences, goals, tactics, and metrics to enable CityHealth to build on its past progress and expand its reach and influence.
- • Relationship Management: With two primary funding partners, coordination and information dissemination is critical. This will include leading regular communications calls with partners, working directly with subject matter experts and governmental relations professionals, and managing the review process for all public materials.
- • Writing: Write, edit, and proofread print and digital content including website content, blog posts, issue briefs, program overviews, case studies, and media materials, such as press statements and supporting documentation. Lead the development of the annual report and other publications.
- • Manage Contractors: Manage and direct the work of communications contractors such as web designers, graphic designers, and agency staff.
- • Website/Social Media: Lead content strategy and engagement for CityHealth.org and CityHealth’s social media channels. Develop and implement an editorial calendar, post and update content on the website, and track and report on web and social analytics.
- • Media Relations: Define media goals and targets for proactive outreach (announcements, reports, promoting the leadership of local officials, etc.) and reactive activities (responding to reporter inquiries, emerging issues, legislative developments, etc.). Cultivate relationships with media to help position CityHealth as a go-to resource. Facilitate and garner earned media, including targeted media lists, story angles, and supporting media materials. Draft and edit op-eds for placement in traditional and online outlets.
- • Project Management: Develop and implement editorial calendars for web and social media content. Oversee vendors and consultants, possibly including communications agencies, digital consultants, website developers, designers, printers, photographers, videographers, and others.
- • Creative Development and Technical Tasks: Create — or work with designers to create — graphics for print, web, and social media. Oversee the organization’s branding guidelines (logo, colors, fonts, etc.).
WHO YOU ARE
You have experience in advocacy communications, leading teams, media relations, and digital communications. You are be able to juggle multiple priorities, take initiative, and thrive in a fast-paced environment. You are comfortable working independently and as part of a team and recognize that work sometimes happens outside of routine business hours. You have knowledge of national and local policymaking, healthcare, and public health.
You excel in these areas:
- • Mission-driven: You want to make a difference and have experience in advocacy-related, cause-driven communications.
- • Hands-on: You are strategic and enjoy contributing ideas and are equally eager to execute.
- • Detail-oriented: You are enthusiastic about grammar and spelling and take pride in being the final set of eyes for reports, newsletters, digital content, and other communications.
- • Ownership: You care deeply about doing what it takes to achieve results and can manage your own projects (or pieces of larger ones). You drive work forward with a sense of urgency, anticipate problems, and course-correct when needed, with limited oversight.
- • Initiative: You are eager to use your role to advance CityHealth’s mission and look for ways to help beyond your own core responsibilities. That said, no job is too small for anyone on the team, and your attitude reflects that.
- • Relationship management: You have a good sense of how to manage relationships with members, staff, and partners and how to build new relationships. You handle confidential information sensitively and use discretion about what information you share with members and partners.
- • Local policy or advocacy experience: You have experience working with cities or localities and in advocacy.
- • At least 10 years of experience in strategic communications, preferably including advocacy communications.
- • Exceptional writing, editing, and proofreading skills. Ability to translate complex subject matter for a general audience.
- • Experience developing and implementing editorial plans, including social media content.
- • Comfort and hands-on experience with digital systems and tools. These systems and tools may include WordPress/Squarespace, Google Analytics, Constant Contact and/or MailChimp, Photoshop and/or other photo-editing software, project management systems, and advertising (Google Adwords, SEO, social media marketing, etc.).
- • Experience managing live and digital events.