Voting rights group More Than A Vote targets young people in NBA 2K

Photo by Nathaniel S. Butler / NBAE via Getty Images

Video games are popular among young people, which is why voting rights group More Than A Vote has decided to meet them where they are and create a two-part series about voting inside NBA 2K21 — and it drops today, as first reported by Axios. (I should note here that video games are also popular among people who aren’t young.) The episodes were produced by The SpringHill Company, LeBron James’ production company, and they will play on “2KTV,” the show inside the game.

The episodes revolve around basketball (obviously) and include interviews and animation to highlight why it’s important to vote in this particular election. The first episode stars ESPN analyst and More Than A Vote member Maria Taylor, who speaks about her experiences seeing…

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