Blog

Paid Search Paid search, or pay-per-click (PPC) advertising, typically refers to the “sponsored result” on the top or side of a search engine results page (SERP). You only pay when your ad is clicked. You can tailor your PPC ads to appear when specific search terms are entered, creating ads […]

By Adam Barone Updated Mar 28, 2020 What Is Digital Marketing? Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching […]

By Dave Chaffey Defining the scope of digital marketing using the ‘5Ds of Digital’ and the Smart Insights RACE planning framework My recent blog post on digital marketing trends shows the latest innovations, but here we go back to basics to define digital marketing. This is important since for some in […]

SMART INSIGHTS The importance of creating and using a digital marketing plan to support digital transformation and company growth Where do you start if you want to develop a digital marketing strategy? It’s still a common challenge since many businesses know how vital digital and mobile channels are today for […]

wikipedia. Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.[1][2] Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. […]

April 22, 2020 By Aden AndrusMarketing Digital marketing, online marketing, internet advertising…whatever you call it, marketing your company online is a big deal these days. After all, internet usage has more than doubled over the past decade and this shift has massively affected how people purchase products and interact with […]

neilpatel Digital marketing. Just another one of those new, fancy buzzwords you should use to sound smart in meetings or is it the real deal? Maybe a better question is: what is digital marketing? This digital marketing guide will show you what’s what. First popularized as a term in the early […]

A DIGITALMARKETER.COM Article The perfect resource for beginner-to-advanced digital marketers looking to learn new skills or hone existing ones. The Ultimate Guide to Digital Marketing is full of insights and strategy for business owners, marketing professionals, students, and anyone else looking to hone their current skills and get up to […]

What is digital marketing? A HubSpot Article Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. A seasoned inbound marketer might say inbound marketing […]

RAISING CAPITAL FOR YOUR START-UP (MICRO-ENTERPRISE) When starting a new business, most often, owners will need to seek out cash and resources to launch business activities or keep it going through a rough patch. The subject of raising capital is therefore one of the crucial topics to answer before taking more steps. A […]