it aims to prepare your action for your upcoming months.
Usually, you put the most important dates of the year and then your smaller actions.
So the commercial animation plan has to be shared not only within the marketing/communication team but also with all components of the company. The whole point of the commercial plan is to give a rhythm during the year to have some strong moments to:
– animate your customers
– push a department or a category in your website
– create a delightful experience for your users/visitors/customers (it might require so preparation)
– coordinate the launch of a new service or new product
Why use a commercial animation plan?
By the way, the use of a commercial plan is essential for your customers!!
They need to have a fantastic experience, and for that, it implies planning!
Example of a commercial animation plan
Please see find hereafter an example for the first 2 months of 2020.
If you wish to have the full plan for 2020, just click on the image and you will be able to download it.
Go ahead and create a great customer experience!!