Instagram Reels will also be 3 mins lengthy now
Instagram will now assist you to add Reels which are as much as 3 mins lengthy, doubling the 90-second restrict the platform had in position ahead of, Instagram boss Adam Mosseri announced today.
He credit these days’s trade to customers’ comments pronouncing that the 90 seconds “is simply too brief.” That’s a large turnaround for Mosseri, who stated in July ultimate 12 months that the platform wouldn’t pursue longform movies as a result of it will compromise the platform’s “core identification to attach other folks with buddies.”
Instagram has been sluggish to bump the period of Reels — it’s been more than two years because it began permitting minute-and-a-half movies. The corporate has tested extending the limit to up to 10 mins however has held off on rolling that out, leaving the power to submit lengthy movies to non-Reels posts.