Red Elephant Ventures Raises $4.5M to Redefine Sustainable Tourism in Africa
Purple Elephant Ventures (PEV), identified because the “international’s first tourism-focused mission studio,” has effectively secured $4.5 million in seed investment. Primarily based in Nairobi, the mission studio plans to make use of this capital to increase its portfolio of startups and release new ventures aimed toward tackling one of the most crucial demanding situations in Africa’s tourism sector.
The investment spherical attracted notable traders, together with Clear Creek Investment B.V, Klister Corp., Fede Pirzo-Biroli (the founding father of Playfair Capital), Anthony Rock, and Ian McCaig (the previous CEO of Lastminute.com).
PEV joins a rising choice of mission studios offering seed investment, strategic route, and mentorship to beef up startups around the African continent. Different notable studios on this area come with Rapid Ahead Challenge Studio, Grone Studios, Ceed Cap, and First Founder.
Based in 2020, PEV is devoted to serving to marketers create leading edge answers within the hospitality sector. The mission studio makes a speciality of crafting Tool as a Carrier (SaaS) platforms, selling sustainable procurement in tourism, and handing over energy-efficient inventions adapted for hospitality companies.
To this point, PEV has effectively introduced 5 distinct startups. Amongst them is Nomad Africa, a go back and forth discovery platform that still serves as Kenya’s premier go back and forth writer and native company. Kijani Provides stands proud as a procurement generation corporate that specialize in eco-friendly merchandise for the hospitality business. Zafari is a reserving platform revolutionizing operations for African tourism operators. PowerTrip delivers energy-efficient home equipment particularly designed for hospitality companies. JOIN Africa, evolved in partnership with Paul English, co-founder of Kayak, is a startup aimed toward supporting safari guides.
Reflecting at the luck, PEV’s co-founder and CEO, Ben Peterson, remarked, “This investment underscores the immense, untapped possible of African tourism innovation. With this beef up, we’re located to become the business via pioneering go back and forth generation in Africa, using financial enlargement whilst safeguarding the continent’s bizarre herbal and cultural treasures. The outlook for sustainable tourism throughout Africa hasn’t ever been extra promising.”