RedNote: what it’s like the use of the Chinese language app TikTokers are flocking to


As an alternative of wallowing in distress about doubtlessly dropping get entry to to their favourite short-form video app, many TikTokers are flocking to RedNote, a Chinese language social media platform also known as Xiaohongshu. I’ve made up our minds to spend a while at the platform myself, and it looks as if so-called “TikTok refugees” are fascinated with interacting with a group principally constituted of Chinese language-speaking customers — and vice versa.

Introduced in 2013 as a buying groceries platform, RedNote has grown into one among China’s hottest social apps that includes pictures, movies, and written content material. Now it’s seeing some other spike in customers from some other a part of the globe, with greater than 700,000 customers becoming a member of RedNote in simply two days, according to a report from Reuters. The quantity remains to be small, at only a fraction of the 150 million Americans TikTok reported had been already the use of the app in early 2023.

As noted by CNN, the identify Xiaohongshu interprets to “little purple ebook,” which “may well be noticed as a tongue-in-cheek connection with a red-covered ebook of quotations from the founder of Communist China, Mao Zedong.” Many US customers appear to be the use of the Chinese language platform out of spite of the USA govt’s plan to prohibit TikTok — but in a deeply unserious way.

Among all of the Chinese language-language posts depicting swish are compatible exams, mouthwatering meals movies, and memes I don’t relatively perceive but, is content material from TikTok expats. Many comic story about their unexpected look at the app, with one user questioning what Chinese language customers would possibly suppose after seeing an inflow of US-based customers and another showing their sluggish transformation from a gun-wielding, Buc-ee’s merch-wearing American right into a Chinese language-speaking RedNote person. Others are simply saying “hello” to their new group — a few of whom have written captions in what I’d suppose is machine-translated Chinese language.

Much more attention-grabbing although, are all of the RedNote customers welcoming TikTokers with open hands. A number of RedNote customers are desperate to introduce the app whilst additionally sharing some guidelines and tips on learn how to navigate it. One writer says, “now’s the easiest time to dive into Chinese language tradition” via RedNote with the Chinese language New Yr arising, including that customers at the platform are “obsessive about Luigi, Trump, and Squid Sport.” Some even be offering to show their new group participants Chinese language.

However many TikTokers are similarly all in favour of RedNote customers in China, too. “Chinese language pals, put up photos of your meal or snacks for these days! Curious to peer what you in most cases devour,” one person writes. Any other asks, “I’m American. Do y’all like us? We all know y’all now not the enemy. Are we able to all be pals?”

The fashion is in fact roughly healthy, and I’m right here for it, however I’m now not assured it’s going to in fact ultimate. If those apps develop in recognition, they may doubtlessly face a ban, too. However the migration to RedNote is most likely only a pattern — and traits best ultimate so long as it takes for some other to switch it.





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