In this post i am going to highlight some of the most effective digital marketing channels you can begin with today.However you need to do the testing yourself to come out with works best for you.

Your marketing goal and the demography of the audience you intend to target may determine your most preferred choice of these marketing channels.

The first on our list is

1.Email Marketing Channels

I choose email marketing because i strongly perceive it as one of the most effective channel of marketing.

One of the most common goal of most internet marketing strategy whether it is socialmedia ,SEO,content marketing and the list goes on is to generate leads to follow up.

This leads are the actual engagement for most products and service sales.

Email marketing provides that level of engagement that perhaps no other social channel can provide.

Though email marketing should be done in the most ethical manner.It should sent to people who have shown strong level of interest for your products or goals.

Whether those person were discovered in social media or opt in newsletter forms on your site messages should be sent to targeted people who have shown interest in your products and services.

According to 86% of professionals give priority to email connection. Also

47% of marketers rate email marketing as the most effective marketing channel (39% for social media, 33% for SEO, and 33% for content marketing). 93% of B2B marketers use email channel for distributing content. 72% of customers prefer email as their main channel for business communication.

2.Online paid Advertising Marketing Channels

Online paid advertising is second on my list.

Here are some statistics for online users.

Adverts placed on the Google Display Network reach up to 90% of internet users

(WordStream, 2020)

Search ads increase brand awareness by as much as 80%.

(Google, 2014)

65% of B2B companies have acquired customers through LinkedIn ads.

(Hubspot, 2012)

58% of millennials purchased something due to an online or social media ad.

(Clutch, 2017)

Online paid advertising provides the opportunity to effectively strategize your campaign to target your audience.Facebook provides a very detail strategy to target your audience.To get new users it is usually recommended to begin with paid advertising online.

Paid ads will certainly bring returns but the clause is to do proper testing of the most effective and suitable campaign for you not to loose money.

3.Social Media Marketing Channels

what are the marketing Channels

Social media is a big player in the marketing world right now. A lot of users are presently taking to social media to research or make buying decisions.

Social media also offers valuable community-building opportunities that you really won’t find anywhere else. It has created a structure where influencers can strongly influence the perception and buying decisions of their followers.

The latest social media statistics show that there are 3.78 billion social media users worldwide in 2021 – and this number is only going to continue growing over the next few years (Statista, 2020)

Each social media platform has its unique way to create effective marketing and promotion.Individual platforms should be studied to understand the metrics in order to make the most of it.

Whether you’re just sharing behind-the-scenes content on your personal page or creating a group involving your business, you should be leveraging social media for all it’s worth.

4. Content Marketing Channnels and SEO

In Content marketing  your evergreen posts offer SEO benefits for a very long time as people continue to search them out, and all of your content can provide lead generation.

It demonstrates authority and expertise, reaching customers at different stages of the funnel and hitting many keywords . It’s one of our best marketing channels  in recent years.

Good quality educative and informative contents are key to content marketing.

Guest post Marketing Channels

What It Is: A blog post on another website, usually a reputable publication or a noncompeting company’s blog. These publication and blog’s authority links can help improve your website’s traffic and domain authority (DA) score.

Best For: B2Bs and B2Cs.

Use It To: Establish authority and acquire backlinks and quality leads.

Guest posting can be effective marketing channel and to

here are some statistics of guest posting from opt in monster.

Guest Blogging Statistics

60% of blogs write 1-5 guest posts per month.

3% of blogs write over 100 guest posts per month.

Only 6% of bloggers publish the majority of their original content as guest posts.

62.96% of readers perceive blogs with multiple authors to be more credible.

79% of editors say guest content is too promotional.

Guest content is in higher demand in the summer months of June, July, and August.

Submit your guest post NOW

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