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What is Channels in Marketing

In this article i will be summarizing the meaning of Channels in marketing and briefly explain some of this channels.

I expect that at the end of this post article you should be able to know the meaning of channels in marketing and be able to explain some of this channels.

Channels in marketing is the pathway through which goods flow from producers to consumers.
It may also involve finding new partners to help transfer goods from producers to consumers.


There are majorly two forms of Marketing.


1.Traditional Marketing
2.Internet marketing

What are traditional marketing channels?


Traditional Marketing channels may include the offline or brick and mortar way of marketing.This includes direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.

What are Internet Marketing Channels ?


Internet marketing channels may include Social Media Marketing , Content Marketing and Search Engine Optimization , Pay-Per-Click Marketing , Email Marketing , your website .
Read Also Latest review of Internet marketing channels

As earlier said Marketing channel is a system which ensures the distribution of the merchandise from the producer to the consumers by passing it through multiple levels.By producer we may also mean seller or distributor.


With the innovation of the internet , taking advantage and maximizing digital marketing channels would prove to be an effective approach to selling your products.


Why do companies use marketing channels?

  1. They act as a leverage to reach target customers
  2. It creates Branding and authority of the product or Brand.
  3. It ensures increased profits.
  4. They allow a business to accomplish its goals.
  5. If utilized properly , it will prove to be the only single medium in business that guarantees sales or business goals.

Email Marketing

Email marketing is the best method of direct response marketing there is. It is one of the best methods to create effective engagement with you users.Users have opted into hearing from you, so they’re more receptive to open messages.

Social media Marketing

what is Channels in marketing

Social media marketing is the process of using social media channels to connect with consumers and
spread awareness about your business, product, or service.

According to a research by Datareportal Global Overview report More than half of the world now uses social media 4.66 billion people around the world now use the internet, of those users,  316 million new users have come online within the last 12 months 5.22 billion unique mobile user

Social media marketing can be a very effective pathway to promote goods and services. However different socialmedia platforms have their unique demography of users;

A social media platform like Pinterest is made up predominantly of women and Tech products may not do so well on it.

Marketing channel is the medium and source which people get to know , recognize and appreciate a brand and its product.

It makes most of the difference in any business and you might not know the positive effect unless you start it.

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